Volume 18

25 Years of CoolBrands^®

Since 2001, CoolBrands has documented the brands that have shaped British culture, edition by edition. Seventeen volumes have been published in that time.

Volume 18 marks the 25th anniversary with a dedicated section: 25 Years of CoolBrands.

Read together, those volumes tell the story of modern British life. Cool is hard to earn and harder to keep. Sitting alongside the 2026/27 cohort, these Original Icons are proof that influence can last.

The section is by invitation only.Eligibility does not guarantee an invitation.